From Freebie to Faithful Fan

Cracking the Sales Funnel for Homeschool Businesses Once upon a time, a homeschool mom created a curriculum that actually worked. It was beautiful. It was effective. It didn’t include a single worksheet with Comic Sans. She posted it online. …And then nothing...

From Kitchen Tables to Curriculum Empires

A Conversational Look at Product Development for Homeschool Businesses Let’s face it—many homeschool curriculum providers didn’t start out with a flashy corporate office or a team of marketing strategists. More often than not, they began with a harried parent at a...

Grace, Grit, and Gmail

Customer Service for the Homeschool Business Owner In the homeschool business world, customer service isn’t a sterile help desk with elevator music—it’s more like a cozy kitchen table chat, often with a toddler underfoot and a half-full coffee mug slowly going...

Pixels, Portals, and Pandemonium

Choosing the Right Digital Platform for Your Homeschool Business When the average homeschool curriculum provider thinks “digital platform,” a few things come to mind: PDFs, Google Drive folders, maybe that one time they accidentally launched a blank website and didn’t...